Wing Wednesday
Overview: Hungry Lion, the pride of South African fast food, soared to new heights with its Wing Wednesday campaign, setting social media ablaze and becoming a sensation in the hearts (and stomachs) of millions. As the Social Media Community Manager, I spearheaded a strategic and engaging campaign that not only dominated Twitter trends but also resulted in substantial sales growth.
Key Achievements:
- Twitter Triumph:
- Consistently trending on Twitter, Wing Wednesday became a household name. The campaign achieved a remarkable reach, exceeding 3 million impressions monthly.
- Engaging content and strategic timing were the secret sauce, ensuring Hungry Lion was at the forefront of online conversations every Wednesday.
- TikTok Takeover:
- Embracing the trend-loving TikTok community, we produced captivating videos showcasing the delectable wings. These videos collectively reached an impressive 1.8 million views, solidifying Hungry Lion’s presence on the platform.
- Facebook Frenzy:
- Our Wing Wednesday posts on Facebook reached a staggering 12 million users. The platform served as a visual feast, enticing users to indulge in the irresistible wing offerings.
- Audience Engagement:
- Interacting with the audience was at the heart of our strategy. From witty responses to user-generated content features, we fostered a sense of community around the Wing Wednesday excitement.
- Resolving customer complaints promptly showcased our commitment to customer satisfaction, turning potential negatives into positive online interactions.
![](https://aluthosentile.co.za/wp-content/uploads/2024/01/1693985320764.jpeg)
Impact: Hungry Lion’s Wing Wednesday campaign not only achieved impressive online metrics but translated into tangible business growth. Sales during Wing Wednesday saw a significant uptick, reflecting the successful convergence of social media hype and customer conversion.
ing Wednesday, Hungry Lion aims to continue innovating in its social media approach. Expanding into emerging platforms and refining engagement strategies will be key to maintaining the brand’s digital dominance.